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ADIDAS
4D FWD
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PRODUCT CAMPAIGN

4DFWD's unique lattice structure, designed for forward motion, provides runners with a smooth transition and gliding experience, making it a revolutionary product that helps runners prolong their enjoyment of their run. We created a campaign that fully revolves around the concept of forward motion, technology, and premium quality. The campaign comprises three drops, each featuring three colorways referred to as chapters.

CLIENT: ADIDAS
ROLE: ART DIRECTOR

Additional credits:
Agency: TBWANEBOKO | Photography: Maeve Stam (Running, Rene Mesman (Product)