Winter shell pack
The goal was to craft a seasonal pack that seamlessly integrated the essence of puffer jackets into adidas’ footwear products. This concept served as the foundational inspiration for the material and color selection.
We took this concept and literally created puffed-up worlds using all sort of materials and textures. Resulting into super fun and cool sets that embody the essence of the winter shell collection.
CLIENT: ADIDAS ORIGINALS
ROLE: CREATIVE/ART DIRECTOR
Agency: TBWA/NEBOKO | Photography: Liam Ricketts
© marc van der meer