The NMD_V3 is designed for modern nomads (NMD=NOMAD) seeking to rediscover their ever-evolving cities.
The core essence of the NMD franchise is 'energetic, daring, and constantly on the move.
The creative concept is based on heat maps glowing as a representation of movement and energy.
By using the heat map as a device, we capture and visualize this motion and energy of city nomads as they explore their city.
CLIENT: ADIDAS ORIGINALS
ROLE: CREATIVE/ART DIRECTOR
Agency: TBWA/NEBOKO | Photography: Lou Escobar (lifestyle), Rene Mesman (Product)
© marc van der meer