The world is changing fast, and it often feels like obstacles outnumber progress. We crave energy from new sources as more people embrace running.
The Ultraboost 21 offers a fresh running experience with 6% more boost and enhanced responsiveness in its LEP structure. It injects energy into every step, empowering you to turn intentions into actions.
ULTRABOOST 21. WELCOME TO LIFE ON HI ENERGY
The ambition was to create a visually distinctive campaign look & feel that expresses the creative concept of HI energy which we validated by de use of key opinion leaders in the running community.
ROLE: ART/DESIGN DIRECTOR
Agency: TBWA/NEBOKO | CD: Thomas Julien
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