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ADIDAS
Ultraboost 22 & Solarglide 5
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PRODUCT CAMPAIGN

Energy is the central recurring theme in the world of adidas running. In preparation for SS22, we've crafted two distinct campaigns for our ultra boost and Solarglide 5 franchises. ultra boost revolves around the concept of energy return, which we've translated into a visually striking representation of radiant energy.

For the Solarglide 5 campaign, we've focused on the theme of guided energy. This choice is inspired by the shoe's stability and its impressive energy return capabilities. In both campaigns, our products and the runners associated with them radiate a powerful sense of energy.

CLIENT: ADIDAS
ROLE: ART/CREATIVE DIRECTOR

Additional credits:
Agency: TBWANEBOKO | Photography: Jenna St Martin (lifestyle), Rene Mesman (Product)