INSTINCT GRAPHENE XT SOCIAL MEDIA ACTIVATION
For the launch of the new Head racket we created a unique competition on Instagram featuring Maria Sharapova and her new Graphene XT Instinct racket. Teaser posts built anticipation with a daily countdown online. The competition made use of Instagram’s unique grid view on mobile. By uploading one piece of a puzzle at a time, we gave users the chance to guess the location of a hidden racket. With five completed puzzles during the competition, HEAD gave away five signed rackets and raised their Instagram usage by over 25%.
CLIENT: HEAD TENNIS
ROLE: ART DIRECTOR
Agency: Factory Labs | Copy: Alastair Beaton