The advertising of German high-end appliances brand - Miele always consisted of very minimalistic product photography focussing on the design of the product. For 2013 we completelly changed the strategy to "Your kitchen comes to life with the built-in appliances from Miele" (Translated from dutch). And literally brought the kitchen to life but at the same time stayed true to Miele’s minimalistic and design tone of voice.
CLIENT: MIELE, EMEA
ROLE: CREATIVE DIRECTOR