The current Philips brand comprises two divisions:
Health Systems and Personal Health. We were tasked with evaluating their current photography and devising
a new tone of voice for the brand's future photography.
Drawing inspiration from the brand's core values—caring, innovation,
and impact—we formulated a new tone of voice. The challenge lay in establishing a connection between
the photography and Philips' products without explicitly displaying the products themselves.
As a solution, we crafted scenes that seamlessly integrated Philips' product categories, including mother-child care,
individuals with disabilities, hospital settings, the elderly, families & young people.
ROLE: CREATIVE/ART DIRECTOR
Agency: TBWA/NEBOKO | Photography: Maeve Stam
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