At QuA Associates I was responsible as Sr. Designer for the re-branding of one of The Netherlands most recognizable brands. After an extensive research fase we defined the following key values; Dutch, dignified, optimism, honest, trust, freedom, striking, recognizable. surprising & premium. Based on these key values the project was continued with the development of a new logo, lottery ticket design and a graphic language.
ROLE: SR. DESIGNER
Agency: QUA ASSOCIATES