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The Mountain Jacket
30 Years anniversary
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PR CAMPAIGN
To celebrate 30 years of this iconic jacket, we have told the full story through an engaging digital takeover on The North Face website, as well as a PR box containing the jacket delivered to key influencers. By reliving the background of The Mountain Jacket and revealing the new urban collection, we are able to enhance interest and connect with the next generation of wearers. The digital page includes insightful video and original photography, along with a brief retelling of the jacket’s heritage.
CLIENT: THE NORTH FACE, EMEA
ROLE: ART DIRECTION
Additional credits:
Copy: Alastair Beaton | Digital: Nicolas Combes
