The North Face
Fall/Winter brand campaign for The North Face, EMEA
Full description coming soon
CLIENT: THE NORTH FACE, EMEA
ROLE: ART DIRECTION
INNOVATION FOR FIRSTS
The Fall /Winter 2014 Summit SeriesTM Collection represents the future of lightweight alpine protection. With a unique approach to development, we have built a collection that reaches the highest levels of innovation. New FuseFormTM technology further enhances the reputation of the Summit SeriesTM line, pioneering an original design that delivers ultimate function, style and protection. To help you achieve those first ascents or break new ground, nothing less will do.
Establish and build awareness around the innovative F14 Summit Series™ Fuse Uno Jacket. Position The North Face® as an innovative brand in the outdoor market through exclusive product construction. Increase consumer demand, leading to sell out of the products.
CONQUER THE UNKNOWN
To conquer the most ambitious lines on the planet, the Fall 2014 SteepSeriesTM has been thoroughly designed and tested. Developed alongside our big-mountain athletes, the collection incorporates industry-leading technologies such as GORE-TEX® Pro, HyVent® Alpha, FuseFormTM, ProDownTM and FlashdryTM. These critical components help deliver the greatest levels of protection, warmth and performance. Take yourself to the sharpest mountain ridge, or even the inhospitable ice of Antarctica, and the Fall 2014 Steep SeriesTM will keep you riding without compromise.
Establish The North Face Steep Series as the pinnacle big mountain ski and snowboard collection. Ensure strong sell-out through an inspiring universe.
NEVER ONE PLACE. ALWAYS ONE JACKET.
Because explorers are forever on the move, they need a product as adaptable as themselves. ThermoballTM powered by Primaloft® is a revolution in insulation technology. Like no synthetic before it delivers the ultimate combination of warmth, versatility and compressibility. This season, the jacket is back with new colours and more styles, making it a must-have item more than ever.
Establish and build awareness around the new F14 Thermoball collection. Position The North Face® as an innovative brand in the outdoor market through exclusive product technology, increase consumer demand of the innovation leading to sell out of the products.
BUILT FOR BEST DAYS
The best days on the mountain are the ones when everything comes together. From riding clean powder, to sharing the day with friends. To give you an added advantage, the 2014 Alpine collection has combined function and style for an exceptional performance. With superior fabrics, technical construction and innovative features, you have everything you need for another best day.
TNF BACKPACK RANGE
READY FOR ACTION PACKED DAYS
Key visuals and print ads for the SurgeII and Generic backpacks. The Surge II is a back pack with an battery that can charge mobile devices where ever you are. Aimed at the young urban croud the generic collection consits of the complete range of backpacks produced by The North Face. The creative has been designed so that the product can easily be exchanged.