THE NORTH FACE
The objective of the S/S 15 brand campaign is to position The North Face as the no.1 outdoor brand year round. The brand should own exploration in the mind of consumers, be relevant, create a greater brand impact & differentiate. To stay as authentic as possible to the brands core audience, the art direction has a key focus on capturing real and relatable moments of exploration and show products in their natural environment.
At the heart of every adventure, is the gear that takes us there. This season, The North Face is enabling exploration through four distinct category drivers. With a global focus on the Running collection, Hiking collection, Mountain Athletics, and new FuseForm technology, we have been able to both inspire and inform.
CLIENT: THE NORTH FACE, EMEA
ROLE: ART DIRECTOR
Agency: Factory Labs | CD: Nat Potter | Copy: Alastair Beaton
ATHLETE TESTED. EXPEDITION PROVEN.
This is the standard set for every piece of the renowned Summit SeriesTM. To build the most technically advanced gear, we have ventured beyond the lab, and gone to the steepest places on Earth. No matter the conditions or environment, each product is trusted to take on the biggest mountain challenges.
This is where you belong. Far from the 9 to 5, and as close to freedom as you’ll find. From the very first step, the new Hike Collection will enable you to uncover every breathtaking moment and follow the trail less travelled. Whichever way you choose, it’s the perfect chance to reconnect with nature and revive your spirit.