|
ADIDAS ULTRABOOST19
REBOOSTED
|
AWARENESS & PRODUCT CAMPAIGN
In 2019, adidas launched the completely redesigned Ultraboost 19 with its biggest global running campaign of the year—and we led the creative charge. Our team developed the “Reboosted” blockbuster campaign, which rolled out worldwide, from Peru and Dubai to China and beyond.
As part of this launch, we worked closely with adidas to define a new category within running: New Running. This concept bridged performance and lifestyle—designed for the modern runner who might jog to a gallery opening, a bar, or to meet up with friends. To bring this to life, we crafted a new visual language grounded in lifestyle, community, and the energizing spirit of running.
Beyond the campaign direction, we also focused on the shoe’s core innovation: energy return. To communicate this key benefit, we developed a unique visual identity called the “Check Boost”—a striking graphic expression of what energy return feels and looks like. This asset became a foundational visual for the Ultraboost franchise, used across global campaigns in the years that followed.
CLIENT: ADIDAS
ROLE: DESIGN DIRECTOR & ART DIRECTION
Additional credits:
Agency: TBWA/NEBOKO | CD: Thomas Julien
